2020-03Forum
Evaluating Food and Beverage Experience: Paradoxes of the Normativity

Abstract:

This article is concerned with an analysis of semantics and the normativity of evaluative judgments, in which “aesthetic concepts” and “predicates of personal taste” are used in the context of the evaluation of selected cultural forms (foods and beverages). Qualitative data obtained through semi-structured interviews with representatives in four categories of actors in the cultural field (non-experts, fans, makers, and professional critics) are analyzed. In the light of the findings, theories of aesthetic judgment are critically assessed, which on the one hand, postulate the categorical semantic and normative difference between aesthetic concepts and predicates of personal taste and, on the other hand, conceive aesthetic disputes from an epistemological point of view and do not sufficiently take into account their pragmatic context. In conclusion, a functional analysis of the semantics and normativity of evaluative judgments is presented, in which the speakers use terms from the field of aesthetics.

Keywords:

film criticism, food criticism, aesthetic concepts, predicates of personal taste, normativity, disagreement

How to cite:

Zahrádka, Pavel. “Tytuł.” Eidos. A Journal for Philosophy of Culture 4, no. 3 (2020):  99-112. https://doi.org/10.14394/eidos.jpc.2020.0034.

Author:

Pavel Zahrádka
Department of Theatre and Film Studies, Palacký University
Univerzitní 3, 779 00 Olomouc, Czech Republic
https://orcid.org/0000-0001-5189-8218
pavel.zahradka@upmedia.cz

References:

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Kaufman, Daniel. “Critical Justification and Critical Laws.” The British Journal of Aesthetics 43, no. 4 (2003): 393–400. https://doi.org/10.1093/bjaesthetics/43.4.393.

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Zahrádka, Pavel. “Research on the Normativity of Aesthetic Judgments in Film Criticism.” Journal of Aesthetics & Culture 12, no. 1 (February 2020): 1–9. https://doi.org/10.1080/20004214.2020.1729574.

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